Display device



Aug. 30, 1938. H. H. JOHNSON.

DISPLAY DEVICE Filed NOV. 5, 19,37

20 v I HOME? H JOHNSO/V- INVENTOR.

ATTORNEY .5.

' in the package in which it was shipped. The also scored or creased along the lines 34 and 35 Patented Aug. 30, 193s 2,128,587

UNITED STATES PATENT OFFICE DISPLAY DEVICE Homer H. Johnson, Larchmont, N. Y., assignor to nyder & Black Incorporated, New York, N. a corporation of New York Application November 5, 1937, Serial No. 172,891

2 Claims. (01. 40-7) This invention relates to new and useful im- The blank H1 is divided by score or crease lines provements indisplay devices and more particul2, into a main body portion l4, and an end larly it pertains to a display device for use in extension I6. connection with cartons, cases or boxes such as In the present embodiment of the invention,

form the shipping container for a number of units the main body portion I4 is shown as provided 5 of merchandise, of which various canned goods with two openings 20 and 22. The opening 20 is one very good example. is formed by cutting the blank along the lines Merchandise such as canned, bottled, or pack- 24, 25, 26, 21, 28, 29, 3|], 3|, 32 and 33, and reaged goods is often displayed and offered for sale moving a portion of the blank. The blank is packages, generally consisting of paper cartons to form two wing extensions 36, within the openor cases of wood, do not in themselves present ing 20.

to the customer, a very pleasing or inspiring ap- The opening'22, is formed by cutting the blank pearance. along lines 40, 4|, 42, 43, 44, 45, 46, and 41. Cut- It is one object of the present invention to ting along the lines 42, 43, 44 and 41, provides for 15 provide a display device especially for use with the entire removal of that section designated 48, the original or shipping container of package while cutting along the other lines described, togoods, which display device serves to enhance gether with creasing or scoring the blank along the appearance of such containers when they the lines 50, provides two wing sections 5| at are employed to display their contents to the puropposite sides of the opening 22 and a third wing 20 chasing public. section 52, all of which lie within the opening 22.

Another object of the invention is to provide The wing section 52, is, in reality, an extension a device which may be shipped in flat form and of the extended end section l6, of the blank herewhich may be readily set up for use. tofore mentioned.

5 Another object of the invention is to provide As above stated, the blank is shipped fiat and 25 a display device which is also provided with a when it is set up for use, the wing extensions 36 suitable space for advertising copy. in the opening 20, and the wing extensions 5| Still another object of the invention is to proin the opening 22, are bent upon their respective vide a display device of the character above menscore or crease lines to a position at substantially tioned, in which easy access to the container to right angles to the plane of the body portion of 30 which it is attached, may be had. the blank, into a position where they will engage Still another object of the invention resides the outer faces of two opposed side walls of a conin a novel construction of display device which tainer such as designated by the reference charrequires no separate means for securing it in acter 6|], in the drawing. The blank is also folded operative position. along the score or crease line I2, which folding 35 Other objects will appear as the nature of the positions both the end extension l6, and the wing invention is better understood, for which purpose extension 52, in a plane at right angles to the reference will be had to the following specificaplane of the main body portion. In this position, tion and claims and to the accompanying drawing, the section l6, stands up to display position and in which, as shown in the drawing, it may be provided with 40 Figure 1 is a perspective illustrating the manany suitable advertising copy. The wing extenner of use of the device, sion 52 in this position engages the outer face of Figure 2 is a plan view of the blank from which a third side of the container, preferably an end the device is formed, wall thereof and this wing extension, together 5 Figure 3 is a detail sectional View taken sub-'- with the wing extensions 6 an form means stantially on the line 33 of Figure 1, and; for holding the display device in position upon Figure 4 is a detail sectional View taken subthe container. stantially on the line 4-4 of Figure 1. From the foregoing, it will be apparent that Referring to the drawing, the reference chart e p es t device provides a new and novel disacter l0, designates a blank of foldable material, P device use in connection with Original 50 preferably cardboard, and when the device is shipping containers of p ed goo s which p odesigned for use in connection with containers Vides both an Ornamental frame o t e Open side of rectangular form, a blank which is of oblong of such a container, but also provides a suitable shape and of greater length than the container space upon which suitable advertising copy may for use with which it is designed, is employed. be displayed.

Still further, the present invention, provides a new and novel display device which is not only constructed from a single piece of material, but one in which special means for securing it in operative position is not necessary.

While the invention has been herein described in its preferred form, it is to be understood that the invention is not to be limited to the specific form in which it is herein illustrated and that it may be practiced in other forms which fall within the perview of the appended claims.

Having thus described the invention, what is claimed, is:

1. A display device for removable attachment to the open side of a container to form an ornamental frame therefor, said display device com.- prising a rectangular blank of foldable material of greater length than the length of the container for use with which it is designed, said blank having two openings each within the confines of the blank, and an end section providing a copy carrying portion, wing extensions projecting from each of two opposite sides of each of said openings for engagement with the outer faces of two opposite walls of the container, a third wing extension projecting from the copy carrying portion, said third wing extension being foldable inwardlyof one of said openings for engaging the outer face of a third wall of the container substantially as described, and score lines upon which the copy carrying portion and the third wing extension fold to throw the copy carrying portion into display position and the third wing extension into engagement with the outer face of the Wall of the container.

2. A display device for removable attachment to the open side of a container to form an ornamental frame therefor, said display device comprising a fiat blank of bendable material, said blank being of greater length than the length of the container for use with which it is designed, said blank having a plurality of openings within the confines of its body portion, and an end section providing a copy carrying portion a score or crease line extending transversely of the blank and forming a line of fold upon which the copy carrying portion of the blank may fold to display position, and means for retaining the display device in position upon the open side of the container, said retaining means comp-rising wing extensions projecting inwardly from each of two opposite sides of each of the openings for engagement with opposite sides of the container on the outside thereof, and a wing extension forming an extension of the copy carrying portion of the blank, said last mentioned wing extension being foldable to position to engage the outer face of a wall of the container when the blank is folded upon the transverse crease or score line to throw the extended end thereof into display position.

HOMER H. JOHNSON. 

